Founded in 2004, FRS offers energy-enhancing products that are designed for athletes and other active individuals with a focus on peak performance, endurance, and recovery. The brand's signature ingredient is quercetin, a flavonoid found in fruits and vegetables that is believed to enhance the body's natural energy production. FRS offers a range of products, including ready-to-drink beverages, powdered drink mixes, chews, and concentrate shots, all containing quercetin as well as other vitamins, minerals, and antioxidants.
In addition to fueling athletes, FRS products have also gained popularity among consumers seeking natural energy-boosting supplements. The brand has been endorsed by professional athletes, including triathlete Andy Potts and basketball player Shaquille O'Neal. However, some debate has surrounded the effectiveness of quercetin as an energy enhancer, and the brand has faced legal challenges related to its marketing claims. Despite this, FRS continues to offer its products through online and retail channels and remains a recognizable name in the world of sports nutrition.