GU Energy

GU Energy is a popular nutritional brand among endurance athletes, offering a range of energy gels, chews, and drinks designed to aid in performance and recovery. The brand was founded in 1991 by a group of athletes who recognized the need for a more effective way to fuel during any kind of endurance activity. The products are made with a blend of complex and simple carbohydrates, amino acids, antioxidants, and electrolytes to provide quick and sustained energy and to help reduce muscle damage, while also helping to promote recovery.

GU Energy's energy gels come in a variety of flavors, and are easy to consume during exercise due to their compact size and convenient packaging. The brand also offers a line of chews that are a bit more substantial and take longer to consume, as well as a range of hydration products, including electrolyte tablets and hydration powders. Athletes can choose products based on their individual needs, with options for vegan, gluten-free, and caffeine-free products available.